Difference between marketing and selling i answer 4 u. The first major difference is given by the fact that. While selling revolves around the needs and interest of the manufacturer or marketer, marketing revolves around that of consumer. Nevertheless, marketing is different from sales and as the organization grows, the roles and. Marketing and sales are both aimed at increasing revenue. The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices.
What is the difference between the concept of marketing. Life insurance agents that use concept selling methods will have a much easier time marketing their products. Seven differences between sales and marketing smartcompany. Difference between marketing and selling marketing vs. What philosophy should guide a company marketing and selling efforts. The popular concepts were product concept, selling concept, marketing. The term marketing is used to describe activities that create value through voluntary exchange between parties 7. Selling is simply the movement of the goods or services from the seller to buyer.
Marketing vs sales difference and comparison diffen. Selling concept is the traditional concept of marketing and marketing concept is the new concept of marketing which more customers centered. E the marketing concept focuses on shortterm sales, whereas the selling concept strives to build longterm customer relationships. Another way of thinking about the difference between selling and marketing is the difference between a product and a brand. So organizations should undertake selling and promotion of their products for marketing success. In our study of the business world, we have often come across the terms market and marketing. Jun 28, 2017 traditional marketing was limited only to marketing or selling department and other department had no role to play in it whereas modern marketing is not limited to marketing department only rather the work in the whole company is done keeping in mind the marketing concept, so whether its planning department, research department, finance. The company believes in aggressive selling and other promotions. They must balance and juggle the often conflicting criteria of company profits, consumer want satisfaction, and public interest.
The difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes. Marketing is the process of getting the right goods or services or ideas to the right people at the right place, time, and price, using the right promotion techniques and utilizing the appropriate people to provide the customer service associated with those goods, services, or ideas. The products should be developed after analyzing the customer needs and market research and producing the products that are demanded by the consumers. The marketing concept is a philosophy for the firm that says that the production of the firms should be based on customer needs. Customer value and satisfaction are no concern for the seller. The selling concept strives to turn products into cash for the business, while the marketing concept strives to meet customer needs through the product itself. As stated above, in marketing requires advertising, public relations, promotions and sales are important just as it is in market myopia. In the past this was not the case, some businesses put factors other than the customer first. This is really important for us to know what is selling and what is marketing and then what are the related concepts of the two departments. What is the difference between a selling concept vs a. What the difference between product concept, production. Apr 03, 2007 so marketing is creating a demand in the customers mind so that they will seek you out.
The philosophy here is that the customers if left alone would not buy enough of the company s products and hence companies must undertake a largescale aggressive selling and promotion effort. Presentation of marketing differences between selling concept and marketing concept by. While selling is focused on the short term, marketing is focused on the long term. The social marketing concept focuses on the health and wellbeing of the individual. What is the difference between the concept of marketing and. Organisations adopting the marketing concept are committed to marketfocused and customerdriven philosophies. Many times, marketing tactics driven by the selling concept are based. There is a big difference between sales and marketing, however in general very few people knows about it.
Marketing concepts relate to the philosophy a business use to identify and. Marketing involves a longer process of building a name for a brand and pursuing the customer to buy it even if they do not need it. Marketing is simply the performance of business activities that direct the. Such a method of selling is bound to gain the prospects attention as the salesperson or marketing campaign is communicating an idea that they can relate to and identify with. Distinguish between the product concept and production concept of marketing. Marketing myopia tries to understand customer desires, be. Selling concept, market concept and societal concept. The concept of marketing is the overall idea of marketing and how to go about marketing well to customers. Apr 17, 2018 the difference between marketing and selling concept are elaborated in the points given below. The selling concept starts with the seller and its focus is on existing products, it being selleroriented. Whereas in selling, emphasis is on the companys products. Download the pdf question papers free for off line practice and view the solutions online. The marketing and selling concepts are usually perceived as being the same, but there are some important differences between the two of them.
Both are similar sounding terms and relate to the same concept. Sales on the other hand is chasing customers and asking for the order. In concept also, sales and marketing have much difference. This mentality requires that businesses stress sales pitching and proactive customer service among personnel so as to ensure that there is maximum closing. Difference between marketing concept and selling concept. Difference between selling and marketing marketing essay. The selling concept is the idea that consumers will want only those products that are heavily sold to them.
Same philosophy cannot result in a gain to every business, hence. Profitability through sales volume less favorable in a competitive environment. The number one thing in concept selling is it that it creates a form of communication that gets the prospects attention. When a customer buys a car, the after sale services comes under marketing.
Marketing is a term that is used in various contexts and a baseline understanding is essential. Selling concept vs marketing concept selling concept inward focus on business. Jun 11, 2015 difference between selling concept and marketing concept 1. Marketing point of difference selling marketing starting point factory marketplace focus existing products customer needs means selling and promoting integrated marketing end profits through volume profits through satisfaction the difference between selling and marketing can be best illustrated by this popular. Where as sales only involve a short term process of finding the target consumer. While they are often used interchangeably or grouped together they are two different concepts and it is important to understand those differences. Selling means providing the customer with the good heshe needs in exchange of a price. A type of marketing that uses the idea that consumers left to their own devices are unlikely to purchase a particular product. Marketing vs selling difference between sales and marketing. To learn about marketing, please subscribe my channel. Difference between marketing concept and selling concept urdu marketing and management. Marketing as a concept and approach is much wider than selling and is also dynamic as the focus is on the customer rather than the product while selling revolves around the needs and interest of the manufacturer or marketer, marketing revolves around that of consumer.
Concept selling vs product selling, the professional. So what is the big difference in concept selling verses product selling. Selling concept is one of the ideologies in marketing like production concept, product concept, holistic concept. In other words, it becomes more palatable to the prospect. Despite their differences, the two functions are dependent on each other. All companies that are in the business of selling a product or service also make use of another tool called marketing. One finds significant difference among these three concepts. Selling is a part of marketing, and therefore is a narrow concept. In marketing, emphasis is given on the wants of the consumer. Major differences between selling concept and marketing. The marketing concept concentrates on the buyers needs and then the means are identified to meet out those needs. Jul 19, 2012 all of us are aware of the concept of selling as we are most of the time consumers buying products and services being sold by vendors and experts.
Let us take a more detailed look at market and marketing. Major marketing concepts you need to know cleverism. Marketing looks for new metrics about consumer clusters and grouping. In general we use marketing and selling as synonyms but there is a substantial difference between both the concepts. While marketing is aimed at longer terms, sales pertain to shorter goals. Differences between selling concept marketing concept process of selling starts with the creation of product, and pushing it to market through aggressive selling. So marketing is creating a demand in the customers mind so that they will seek you out. In brief, the functions of marketing can be explained as under. Marketing plays a major role in creating new channels or clients and maintaining the existing channels, which contributes to more sales.
Selling concept if customers are left to themselves, they will not make the effort to buy a companys product. This article examines factors that businesses may orientate their marketing around, so that you can recognise when your marketing strategy is. Before i explain their differences it is important to understand how they are all related in understanding their similarities itll be much easier to go deeper into each and understand their differences. On the other hand the product concept has no concern with customer demands, it advises the firms to. Mar 05, 2018 marketing as a concept and approach is much wider than selling and is also dynamic as the focus is on the customer rather than the product. For any company selling a product the concepts of marketing and sales are very important as they can mean the difference between success and failure.
Sep 10, 20 selling concept vs marketing concept selling concept inward focus on business. All of us are aware of the concept of selling as we are most of the time consumers buying products and services being sold by vendors and experts. With this article, an attempt is made to shed light on all the. Difference between traditional marketing and modern marketing. The selling concept assumes that consumers are looking for aggressive sales and promotions from companies. Selling involves making sales so as to increase the companys revenues. The selling concept essentially mirrors the thought that consumers will not purchase enough of the companys products unless largescale promotional and selling efforts are carried out by it. Get an answer for distinguish between the marketing concept and the selling concept. Difference between selling concept and marketing concept. Difference between marketing and selling compare the. Distinctions between the sales concept and the marketing concept. Dec 17, 2017 the selling concept proposes that customers, be individual or organizations will not buy enough of the organizations products unless they are persuaded to do so through selling effort. Selling has a product focus and mostly producer driven.
The basic difference between the selling concept and the marketing concept, and the marketing concept and the societal concept has been briefly stated below. It is necessary to understand the differences between them for a successful marketing manager. If you want to understand the real different between selling and marketing concept, following is a visual representation of difference between two concepts. The number one thing when using concept selling vs product selling is that it creates a form of communication that gets the prospects attention. Sales is the transfer of ownership of a product from one person to another for some value, whereas marketing is the act of analyzing the market and understanding the needs of the customers in such a way that whenever a new product is launched, it sells itself. Therefore, marketing is a total integrated process, which aims at customer satisfaction and business success. In fact, these two terms have different meanings in marketing management. Its a five step plan that is broken out as an overarching idea into the concepts of. What is the difference between concept selling and product. Dec 17, 2019 there is a big difference between sales and marketing, however in general very few people knows about it.
They are so closely intertwined that people often dont realize the difference between the two. You are communicating an idea that makes more sense for your prospect to understand and relate to. Jan 22, 2018 concept selling refers to raising awareness of the benefits or usps unique selling points of a companys products and services after understanding the requirements of the target customers. May 11, 2015 selling concept vs marketing concept the difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes. Major differences between selling concept and marketing concept 1. What is the marketing concept and relationshipbuilding. Proper understanding of difference among these competitive concepts helps practiceners to decide which of these concepts can be practically applied. Marketing is different from selling because here the company first determines customers needs and wants and then decides how to deliver a product to satisfy these wants. What is the relationship between marketing concept and. Selling concept is one of the ideologies in marketing like production concept, product concept, holistic concept etc. For example, a door to door vacuum cleaner salesman is following the selling concept.
Distinguish between the product concept and production. Though both concepts theories are different, they both require similar steps. Difference between marketing and selling concept with. Mar 06, 2018 before i explain their differences it is important to understand how they are all related in understanding their similarities itll be much easier to go deeper into each and understand their differences. It is the whole process of meeting and satisfying the needs of the consumer. As understanding of the differences between selling and marketing is necessary for marketing professional to be a successful marketing manager. Marketing has been an evolving and ever changing aspect of organizational environment. Define business by goods and services for everybody or the average consumer.
The selling concept selling concept explained in detail. Online groups are markets of the near future as more and more people cocoon themselves and shop less. This article lists all differences between marketing vs selling. Despite the fundamental differences between these two orientations, the ultimate objective of both the selling and marketing concept is profit. Difference between sales and marketing with similarities. Indeed, in small organizations, the same people typically perform both sales and marketing tasks.
Selling is an action which converts the product into cash, but marketing is the process of meeting and satisfying the customer. May 16, 2020 the selling concept essentially mirrors the thought that consumers will not purchase enough of the companys products unless largescale promotional and selling efforts are carried out by it. While the societal marketing concept highlights the needs and wants of a target market and the delivery of better value than its competitors, it also emphasizes the importance of the wellbeing of customers and society as a whole consumer welfare or societal welfare. In general we use marketing and selling as synonyms but there is a substantial difference between both the concepts and marketing vs selling are different. Selling concept is the idea that consumers are not liable to make the leap on their own to purchase goods and services. This evolution has resulted in different concepts in different time periods. So the company should make balance between companys profits. Concept selling vs product selling, the professional approach. The selling concept proposes that customers, be individual or organizations will not buy enough of the organizations products unless they are persuaded to do so through selling effort. Marketing involves satisfying customer needs or desires. What is the difference between the marketing concept and. This article has been designed to throw light on the various points of distinction related to the difference between marketing vs selling.
However, market and marketing are widely separate concepts individually that relate to each other. The difference between marketing and selling concept are elaborated in the points given below. Concept selling refers to raising awareness of the benefits or usps unique selling points of a companys products and services after understanding the requirements of the target customers. Whilst in todays business world the customer is king. Difference between sales and marketing difference between. About ten fifteen or 20 years ago no body cared what is marketing concept becaus. What is the relationship between marketing concept and marketing myopia. The five marketing concepts are a good example of how marketing has changed throughout the. As previously described, the marketing concept is a business philosophy that keeps in mind that long run profitability is best accomplished through concentrating company activities towards satisfying the needs of a specific target market. Selling is an action which converts the product into cash, but marketing is the process of meeting and satisfying the customer needs.
The concept selling approach is often advanced by a business as a justification for being especially aggressive in their marketing campaigns to promote sales. Sep 25, 2016 the difference between marketing concept versus market concept. A business notion, which states that if consumers and businesses remain unattended, then there will not be ample sale of organisations product, is the selling concept. What is the difference between the marketing concept and the. Marketing starts much before and continues even after the product is sold. Selling concept vs marketing concept the difference between selling concept and marketing concept is a very interesting subject that has elements of history and product attributes.